1. Who We Are (Responsible Party)

Plume Africa (Pty) Ltd ("Plume Africa", "we", "our", "us") is the responsible party for personal information we process in connection with our website and safari booking services.

Information Officer: P. Cavalier

Contact: [email protected]

Address details can be requested via email.

2. Purpose

This Privacy Policy explains how we collect, use, share, store, and protect personal information in accordance with the Protection of Personal Information Act, 2013 ("POPIA").

3. Information We Collect

We collect personal information provided voluntarily by Clients when submitting booking forms, such as:

• Full name, email address, phone number
• Nationality and travel dates
• Number of travellers, including ages of children
• Special requests or preferences
• Payment details (processed via secure third-party gateways)

We also collect limited technical information when you use our website, such as device/browser details, approximate location (derived from IP address), pages visited, and event data for website analytics.

4. Why We Use Information (Purposes)

Your information is used to:

• Process and manage your booking
• Communicate with you regarding confirmations and updates
• Coordinate with Suppliers (lodges, transfer companies, activities)
• Comply with legal obligations (tax, accounting, reporting)

5. Lawful Grounds for Processing

Depending on the context, we process personal information on one or more of the following grounds:

• Contractual necessity: to provide quotes, bookings, and related travel services you request
• Legal obligations: for accounting, tax, and regulatory compliance
• Consent (where applicable): for optional activities such as certain communications, or where required by law
• Legitimate interests: to operate, secure, and improve our website and services

6. Data Sharing (Operators)

We share personal information only where necessary, including with:

• Suppliers directly involved in your booking (lodges, transfer providers, activities)
• Payment processors (Peach Payments) to process payments securely
• Hosting provider (Netlify) to serve and operate our website
• Email provider (Google) for business communications
• Database provider (MongoDB) to store and retrieve booking-related records
• Analytics providers (Google Analytics) to understand website usage and improve performance

We do not sell, rent, or trade your data.

7. International Transfers

Some Suppliers and service providers may be located outside South Africa (for example, suppliers for Namibia-based packages). Where we transfer personal information across borders, we take steps to ensure appropriate safeguards and protections consistent with POPIA.

8. Data Retention

We retain personal information only as long as necessary for booking fulfilment, record-keeping, and legal/accounting requirements. When no longer required, we securely delete or anonymize it.

9. Security

We implement industry-standard encryption and access control to safeguard your data from loss, misuse, or unauthorized access.

10. Your Rights (POPIA)

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion of inaccurate data
• Object to certain processing, including direct marketing
• Withdraw consent for processing (subject to legal and contractual limits)

Requests can be made by email to [email protected].

If you are not satisfied with how we handle your request, you may lodge a complaint with the Information Regulator (South Africa): https://inforegulator.org.za.

11. Cookies, Local Storage, and Analytics

We use cookies and similar technologies for website functionality and analytics.

• Google Analytics: helps us understand website usage (for example, pages viewed and general device/browser information). Google Analytics may set cookies and process data on our behalf.
• Local/session storage: we may store limited information in your browser (for example, search criteria or checkout/session identifiers) to improve your experience and support payment flows.

You can manage cookies through your browser settings. You can also learn more about Google Analytics and available controls at https://tools.google.com/dlpage/gaoptout.

12. Updates

This Privacy Policy may be updated periodically. The current version and date are displayed at the top of this page.

13. Contact

Plume Africa (Pty) Ltd

Email: [email protected]

Website: https://plume.africa